Itiviti has won the Equity Trading System of the Year category for its sell-side order management system (OMS) in the FOW Asia Capital Markets Awards 2020. Ofir Gefen, Itiviti's Head of Sales and Revenue, EMEA and APAC speaks with Wendy Lisney, Derivatives Editor of Global Investor Group about the win, the product, and Itiviti’s growth strategy.

Ofir shares the trading challenges in Asia and how Itiviti’s sell-side OMS supports customers in enhancing execution quality and managing performance. Itiviti has grown significantly in recent years, notably in China, India, Japan, Hong Kong, Singapore, Indonesia, the Philippines and Australia.


We’ve really been busy with extending our footprint in Asia and fitting the product, the OMS product and our market-making product… to the market microstructure and regulation.

Ofir Gefen

Itiviti is also investing heavily to integrate its order management system (OMS) into fixed income and FX markets across the Asia Pacific, the US, and Europe. The strategy responds to an accelerating shift towards passive investing and index-type products, which is driving an increased focus on execution quality across a growing range of asset classes. Itiviti is targeting expansion in the fixed income and FX worlds. “This is really where the growth going and this is one of the key things we’re doing at Itiviti,” Ofir Gefen said.

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